Excellence University Blog

Archive for October 21st, 2007

October 21st, 2007

A Note to Student Interested in Marketing Excellence

by John Spence | 1 comment

I recently had a student email me with some questions about how to be an outstanding marketer. Here was my response:

Here are some things off the top of my head:

  1. Do you truly understand exactly who your target customer is in great detail? You have to have a very clear and detailed picture of specifically who you are trying to entice. Age, race, attitude, income, hobbies, TV and reading preferences, where do they get their info, which media do they trust, how do they make their buying decisions… everything you can possibly understand.
  2. (more…)


EBSS - Execution Boost Support System

Recent Articles

Calendar

October 2007
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  

Articles by Month

Article Topics

Blog Contributors

CACE - Results Preview

Feeds