SMART Goals: What They Are, Why They Are So Valuable (and why so many struggle with them)
by Dr. Brian Higley | 18 comments
I talk a lot with our clients about SMART goals – Specific, Measurable, Agreed-upon, Realistic, and Time-bound steps toward fulfilling their strategic plans. I do this so frequently because my experience is that the best way to facilitate (and track) progress of strategic plans in meaningful and consistent ways is to develop SMART goals. Most people agree with me – and a few even attempt to set SMART goals once in awhile – but most of the time I find that people struggle with SMART goal development (even those who truly believe in their value and actually spend time attempting to set them).
For example, I recently had someone put forth the following as a SMART goal in one of our sessions: “treat every customer with respect – starting today.” I explained that although this is a very good idea (I certainly will never argue with treating all customers in a respectful way), it is an example of a very poor SMART goal. That is because it is neither Specific (“respect” could mean a firm handshake to me, but it might mean offering someone coffee every time they come into the office to you) nor Measurable (I can’t measure “respect” – on the other hand, I can measure, for example, how often someone shakes a hand or offers coffee).
